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Logo Design Brief
Brand Name
*
Tagline / Slogan (optional)
What is Your Business About?
*
Why Did You Start This Business?
*
What inspired you to start this business? What problem are you solving?
Your Brand Goals
*
What do you want your brand to achieve in the short term and long term?
Brand Mission & Vision
*
What is your brand’s mission? What’s the long-term vision?
Brand Values & Personality
*
List 3–5 words that describe your brand personality. (e.g. Modern, Trustworthy, Bold, Elegant, Minimal, Playful, Professional)
Tone of Voice
How should your brand sound/feel to people?
Friendly & Fun
Corporate & Professional
Luxury & Premium
Minimal & Clean
Energetic & Youthful
Spiritual / Traditional
Other
Target Audience
*
Who are your customers? Age range, location, profession, lifestyle, etc.
Unique Selling Points (USP)
What makes your brand stand out from competitors?
Brand Objectives
*
What do you want your logo to communicate? (e.g. Trust, Growth, Nature, Innovation, Heritage)
Design Preferences
Preferred colors: Colors to avoid: Font preferences: (e.g., bold, minimal, script, elegant)
Logo Type Preference
*
Logo Type Preference
Wordmark (Text only)
Icon + Text
Lettermark (Initials)
Emblem / Badge
Mascot or Illustration
Geometric / Abstract
Minimalist / Modern
Vintage / Retro
Inspiration or Reference Logos
Drag and Drop (or)
Choose Files
Other Notes / Instructions
Anything else you want us to consider? Ideas, things to avoid, inspiration, or extra details.
Submit
